<span class="titleText">Classmates.com</span>
<span class="subTitleA">BRAND SIGNIFICANCE</span> <span class="subTitleB">COMMUNITY AND NOSTALGIA</span>
<body>The challenge was to convey meaning to an undermined legacy brand. The solution needed to be distinguishable and resonate with its 42 million customers while not risking $70 million in user generated revenue. The new design focused strictly on school and nostalgia, while introducing a more contemporary and extensible system.
To increase consumer awareness, a new, distinguishable system of promotional material, icons, buttons, and graphics were introduced. The consistent use of these graphic systems significantly increased click-through. <body>
<span class="servicesTitle">PROJECT SERVICES</span>
<span class="servicesTitle">MESSAGE</span>
<span class="servicesInfo">Identity </span>
<span class="servicesInfo">Information Design</span>
<span class="servicesInfo">Writing</span>
<span class="servicesTitle">MEDIA</span>
<span class="servicesInfo">Interactive and Web</span>
<span class="servicesInfo">Print Communications</span>
<span class="servicesTitle">DISCIPLINE</span>
<span class="servicesInfo">Analysis </span>
<span class="servicesInfo">Ideation</span>
<span class="servicesInfo">Strategy</span>
<span class="servicesInfo">Design</span>
<span class="servicesInfo">Realization</span>
http://drop.perfectpixels.com/samples/styleguide_hi-res.pdf
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