<span class="titleText">Virgin Flightstore</span>
<span class="subTitleA">BRAND DEVELOPMENT</span> <span class="subTitleB">BRAND AS POP ART</span>
<body>Virgin Flightstore is a wholesaler for small, independent travel agencies. Flightstore's competitors were stale and bland, so a strong and distinctive brand was developed to stand out in the market. The pop-art, comic-book style was conceived†to appeal to a young, entry-level travel agent. Since its launch, Flightstore has become the fastest growing wholesaler in Britain.
We introduced a distinctive branding while staying within the overall brand architecture of the Virgin Travel group. A number of deliverables were designed: stationery, website, literature, packaging, trade-paper advertisements, brand guidelines, as well as a variety of other communication materials.<body>
<span class="servicesTitle">PROJECT SERVICES</span>
<span class="servicesTitle">MESSAGE</span>
<span class="servicesInfo">Identity </span>
<span class="servicesInfo">Information Design</span>
<span class="servicesTitle">MEDIA</span>
<span class="servicesInfo">Interactive and Web</span>
<span class="servicesTitle">DISCIPLINE</span>
<span class="servicesInfo">Analysis </span>
<span class="servicesInfo">Ideation</span>
<span class="servicesInfo">Strategy</span>
<span class="servicesInfo">Design</span>
<span class="servicesInfo">Realization</span>
http://drop.perfectpixels.com/samples/flightstore_style_guide.pdf
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