<span class="titleText">Flutter</span>
<span class="subTitleA">EXPERIENCE PRIOR TO PPMG</span> <span class="subTitleB">BUILT FOR SPEED</span>
<body>Jason Levine was hired to help re-architect and re-brand Flutter; a person-to-person betting site that was floundering against its competition. Flutter.com's move to support a Chinese version required working with a series of focus groups and translators to effectively communicate the concept of person-to-person betting to a foreign audience.
The new design dramatically increased market share from 8% to over 30% in less than three months. The original version was a tedious interface, requiring the user to step through six separate pages to complete a bet. The new interface limited the steps to three on a single screen. Another key change was to provide a separate view for novice and experienced users.<body>
<span class="servicesTitle">PROJECT SERVICES</span>
<span class="servicesTitle">MESSAGE</span>
<span class="servicesInfo">Identity </span>
<span class="servicesInfo">Information Design</span>
<span class="servicesTitle">MEDIA</span>
<span class="servicesInfo">Interactive and Web</span>
<span class="servicesTitle">DISCIPLINE</span>
<span class="servicesInfo">Analysis </span>
<span class="servicesInfo">Ideation</span>
<span class="servicesInfo">Strategy</span>
<span class="servicesInfo">Design</span>
<span class="servicesInfo">Realization</span>
http://homepage.mac.com/perfectpixels/flutter/index.htm
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