<span class="titleText">Toyota</span>
<span class="subTitleA">COROLLA SOCIAL DRIVER CAMPAIGN</span> <span class="subTitleB">FUN AND PLAYFUL</span>
<body>In support of Toyota Corolla’s Social Driver Campaign, PPMG created a kicky party planner and sweepstakes mini-website that furthered the fun nature of the Corolla brand. We provided information architecture, design, illustration, and development for the initial launch and 3 subsequent site refreshes.
PPMG successfully tied Toyota Corolla’s print ad campaign with the online experience and gave their representing agency an excellent resell opportunity with the Flash party-planner application. The robust experience included many online-community functionalities such as: blogging, sharing to mobile phone, automated sweepstakes entries, photo-sharing, and user-generated content.<body>
<span class="servicesTitle">PROJECT SERVICES</span>
<span class="servicesTitle">MESSAGE</span>
<span class="servicesInfo">Identity </span>
<span class="servicesInfo">Information Design</span>
<span class="servicesTitle">MEDIA</span>
<span class="servicesInfo">Interactive and Web</span>
<span class="servicesTitle">DISCIPLINE</span>
<span class="servicesInfo">Analysis </span>
<span class="servicesInfo">Ideation</span>
<span class="servicesInfo">Strategy</span>
<span class="servicesInfo">Design</span>
<span class="servicesInfo">Realization</span>
http://www.perfectpixels.com/samples/flash/toyota-socialdriver/flash_samples-toyota.htm
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