Toyota

As part of the new Corolla rollout, Toyota hired my agency Perfect Pixels with social media campaigns. My team created a kicky party planner and sweepstakes mini-website that furthered the fun nature of the Corolla brand.

We provided information architecture, design, illustration, and development for the initial launch and 3 subsequent site refreshes. PPMG successfully tied Toyota Corolla's print ad campaign with the online experience and gave their representing agency an excellent resell opportunity with the Flash party-planner application.

The robust experience included many online-community functionalities such as: blogging, sharing to mobile phone, automated sweepstakes entries, photo-sharing, and user-generated content.