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Branding Yourself

Posted on June 5th, 2008

Reactee is a new site with a brilliant idea- Billboard yourself as your own brand. The idea is that you walk around wearing a shirt that advertises people to text you.

This is brilliant from several angles; Reactee allows the myspace-type narcism to extend into the real world, it enables people to make their own message about themselves and express their individuality, and lastly while it is letting one to brand oneself, it is also quite clever how Reactee is also branding themselves at the same time.