Monthly Archives: June 2008

The Two Biggest Pitfalls of Startups

Posted on June 26th, 2008

We seem to find that our start-up clients are made up of two sorts. One where the business’ genesis was from a passion for a concept and a clear idea of what the product will be. The other is made up of those that find a hole in the marketplace or a window of opportunity […]

Using Moodboards to define a brand system

Posted on June 18th, 2008

When exploring a brand PPMG recommends the use of a Moodboard which will articulate the brand’s visual language, how it’s presented, and how it connects with the audience. It is a high-level, over-arching view, exploration and representation of the visceral impact of the brand concept. The Moodboard evokes the emotional, visceral, and user-benefit communication and […]

Using an Online Experience to Simplify the Offline One

Posted on June 17th, 2008

Pathable is a new startup that helps to organize and create networking opportunities for conferences and social events. The idea is that a conference or network event organizer uses Pathable for attendees to register. The attendees can then find people with similar interests by information that appears on the person’s badge as well as browsing […]

Branding Yourself

Posted on June 5th, 2008

Reactee is a new site with a brilliant idea- Billboard yourself as your own brand. The idea is that you walk around wearing a shirt that advertises people to text you. This is brilliant from several angles; Reactee allows the myspace-type narcism to extend into the real world, it enables people to make their own […]

Building Synergistic Business Communication Models

Posted on June 4th, 2008

John Wheeler (colleague of Einstein) is quoted by Cosmic Search Magazine (Vol. 1 No. 4) as saying “No elementary phenomenon is a phenomenon until it is an observed (or registered) phenomenon.” This means that unless and until the moment of observation the universe exists only as a possibility. PPMG incorporates this thinking with scenario planning […]