In October, I spoke at a conference for the Seattle Interactive Documentary Summit on Non-Fiction Transmedia ...
PPMG Featured in Fuel Your Branding
Posted on September 11th, 2009
Fuel Your Branding is a great online magazine about branding and design. We were recently interviewed by them talking about using digital media to enhance your brand. Here’s an excerpt:
“FYB: What about when the CEO wants to to see the numbers?
Jason: The problem with brand marketing on the web is that people want ROI. They want to see clicks that lead to conversions. It’s incredibly hard to quantify. Everyone wants a million hits on YouTube. Anything less is somehow not acceptable. They immediately want high traffic and what they often get is a slow curve of overall acceptance and awareness.
There is a choice every company makes; to be a direct marketing company or a branded company. If you want to be a branded company that does direct marketing you can. But you can’t be a direct marketing company that attempts branding. The brand has to come first.”
Read the full article here: http://www.fuelyourbranding.com/brand-builder-perfect-pixels