In October, I spoke at a conference for the Seattle Interactive Documentary Summit on Non-Fiction Transmedia ...
The Most Cynical Website So Far
Posted on March 6th, 2009
Skittles.com takes its website with a far more realistic look at itself as an online entity than most other self-promotional product websites; inconsequential. The Skittles website is not really a site, but merely a portal to finding Skittles on other sites. The homepage and product pages are Wikipedia pages. The photos is a Flickr page, the videos section is a YouTube page, the Friends page is a Facebook group page, and the Chat page is a Twitter page.
Skittles is experimenting with the idea that an offline brand exists online elsewhere on other websites and not within its own branded confines. Its profound in a way with either a cynical look at itself, or a clever way to promote Skittles directly to where users may actually be talking about their product- not on skittles.com. Brilliant.