In October, I spoke at a conference for the Seattle Interactive Documentary Summit on Non-Fiction Transmedia ...
PPMG Announces New UK Design Service
Posted on September 12th, 2008
Perfect Pixels Media Group announced today that they are opening a design and production service focused specifically on businesses in the United Kingdom that are looking to cut costs while not compromising quality. Taking advantage of the weak US dollar, UK companies can now partner with an overseas high-end design studio that is still culturally […]
Working in a Virtual Team (Part Two: Remote Resource Management)
Posted on September 2nd, 2008
Happy Designers makes for happy clients and even happier PMs. When working in a remote studio situation it is important that the Designer’s personality is taken into consideration just as much as his style and skill set when assigning projects. It is also imperative that the Project Manager knows the capabilities, speed, and expertise of […]
Working in a Virtual Team (Part One: Remote Client Management)
Posted on July 30th, 2008
Increasingly we have been working with remote clients and talent. Because we are international with studios in multiple locations in the United States and Europe, remote project management is a necessity. Virtual project, resource, and client management is a new paradigm that has challenges and requires a new awareness not found when working in the […]
Brands live within us as well
Posted on July 18th, 2008
The study done by Duke University found subjects that were flashed subliminally a logo had a different visceral reaction in later tests. When they were asked to do tasks later after being subliminally flashed a logo, their answers were more creative when flashed the Apple logo versus the IBM logo. This is a fascinating look […]
Photos from BizJam Conference
Posted on July 18th, 2008
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Target Begins Mutualist Message
Posted on July 12th, 2008
Target has begun a new campaign focusing on how it gives back to the community. They are now contributing 5% of their income (averages US $3 million a week) to various causes. They apparently learned their lesson from the debacle in 2004 of banning the Salvation Army from their stores; not-so-ironically one of the non-profits […]
Brand Presentation Part Two at BizJam
Posted on July 11th, 2008
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Brand Presentation Part One at BizJam
Posted on July 10th, 2008
| View | Upload your own You can also download the podcast! Download the podcast of the presentation here.
The Two Biggest Pitfalls of Startups
Posted on June 26th, 2008
We seem to find that our start-up clients are made up of two sorts. One where the business’ genesis was from a passion for a concept and a clear idea of what the product will be. The other is made up of those that find a hole in the marketplace or a window of opportunity […]
Using Moodboards to define a brand system
Posted on June 18th, 2008
When exploring a brand PPMG recommends the use of a Moodboard which will articulate the brand’s visual language, how it’s presented, and how it connects with the audience. It is a high-level, over-arching view, exploration and representation of the visceral impact of the brand concept. The Moodboard evokes the emotional, visceral, and user-benefit communication and […]