In October, I spoke at a conference for the Seattle Interactive Documentary Summit on Non-Fiction Transmedia ...
Using an Online Experience to Simplify the Offline One
Posted on June 17th, 2008
Pathable is a new startup that helps to organize and create networking opportunities for conferences and social events. The idea is that a conference or network event organizer uses Pathable for attendees to register. The attendees can then find people with similar interests by information that appears on the person’s badge as well as browsing […]
Branding Yourself
Posted on June 5th, 2008
Reactee is a new site with a brilliant idea- Billboard yourself as your own brand. The idea is that you walk around wearing a shirt that advertises people to text you. This is brilliant from several angles; Reactee allows the myspace-type narcism to extend into the real world, it enables people to make their own […]
Building Synergistic Business Communication Models
Posted on June 4th, 2008
John Wheeler (colleague of Einstein) is quoted by Cosmic Search Magazine (Vol. 1 No. 4) as saying “No elementary phenomenon is a phenomenon until it is an observed (or registered) phenomenon.” This means that unless and until the moment of observation the universe exists only as a possibility. PPMG incorporates this thinking with scenario planning […]
PPMG’s New Creative Director
Posted on May 27th, 2008
PPMG is very pleased to have David O’Higgins on our team as our new Creative Director. Dave has played a key role in developing some of the world’s largest brands such as: Ford Motors brand in France and the American Express Blue Card in the US. He has extensive brand development experience with fortune 100 […]
PPMG speaks at BizJam in Seattle on July 10th
Posted on May 27th, 2008
Jason Levine, PPMG’s Executive Director, will be speaking to independent business owners about marketing and brand at BizJam Seattle in Seattle on July 10th. His presentation entitled, Marketing Yourself as a Brand and Branding Yourself as a Business, will cover practical and strategic ways to elevate your company as a branded business. You will learn […]
Should the medium drive the message?
Posted on May 2nd, 2008
For nearly half a century, consumer culture has been influenced by the notion that the “medium is the message.” Superficially understood, however, this cultural truism has become a straight-jacket for digital communication. In their infancies, new media technologies are short-sightedly diagrammed by their moving parts rather than imagined according to the sum of those parts. […]
