<span class="titleText">Microsoft</span> <span class="subTitleA">BRAND LEVERAGE, DESIGN</span> <span class="subTitleB">MULTIPLE STATEMENTS</span> <bodyBold>PPMG was hired to create the branding and collateral for Blue Phone, a 24/7 tech service that provides support for consumers with computer and device problems. Blue Phone wanted to extend its reach and tap a new customer base so they turned to PPMG to help create a pre-roll animation for CBSNews.com and supporting interactive ads on the BluePhone website and other online properties. Our solution was to create a campy, fun, and tongue-in-cheek set of characters who are saved by a BluePhone Super-hero. This was accompanied by an over-the-top voice over/announcer. <body>
perfect pixels - branding, naming, strategy, information architecture, web design, usability