<span class="titleText">Virgin Flightstore</span> <span class="subTitleA">BRAND DEVELOPMENT</span> <span class="subTitleB">BRAND AS POP ART</span> <body>Virgin Flightstore is a wholesaler for small, independent travel agencies. Flightstore's competitors were stale and bland, so a strong and distinctive brand was developed to stand out in the market. The pop-art, comic-book style was conceived† to appeal to a young, entry-level travel agent. Since its launch, Flightstore has become the fastest growing wholesaler in Britain. We introduced a distinctive branding while staying within the overall brand architecture of the Virgin Travel group. A number of deliverables were designed: stationery, website, literature, packaging, trade-paper advertisements, brand guidelines, as well as a variety of other communication materials.<body>
perfect pixels - branding, naming, strategy, information architecture, web design, usability