Montavo is an ad service that provides targeting and ROI data to advertisers. Part of that strategy is providing consumer phone apps. I led a team devising the mobile UI concept for a location-based offer tool. The app identifies your position and allows you to choose the nearest Bar, Hotel, Movie Theatre, Restaurant, Club and provide the best offers available for your location. Montavo’s app shows you a complete list of all the businesses in the category you have tapped on along with the distance from where you are and a special offer from that advertiser.

After working directly with the client with whiteboard sketches, we made a clickable set of wireframes to define the scope and functionality. The UI solution was to maximize the vertical space and swipe-scroll through the list. We then designs for the iPhone plus iPad in landscape to follow the new iOS7 styling.

We also provided a design for the Montavo website utilizing parallax where elements slide in and out as one scrolls. The design concept was to make as simple of a solution as possible to introduce the content while reinforcing a brand aesthetic. View parallax treatment >