Discipline
Indeed
DIRECTOR OF UX
- Led a team of designers, researchers and design technologists with 5 direct reports re-imagining Indeed’s Profile experience for its 250 million job seekers.
- Launched 55 experiments, leading to 6.5% growth in qualified user-base.
- Introduced processes and mechanisms to optimize individual skill sets, building product requirements,
review cycles, resulting in decreasing time to launch and improving overall deliverable quality. - Initiated, scoped and led a site-wide redesign, launched Q3 2019.
AWS
HEAD OF UX for AWS EMERGENT TECHNOLOGIES
I oversee the design and research studios for AWS’ Emergent Technologies portfolio, covering solutions in industries like Automotive, Aerospace, Health AI, Life Sciences & Connected Care, IoT Smart Home, etc. We leverage generative AI, AR/VR, Digital Twins, and other technologies.
I oversee teams responsible for all touchpoints of customer experiences including knowledge management, crafting and pitching product strategies, LLM-based solutions, driving alignment on product experience solutions, north-star visions, and customer engagement decisions with executives and stakeholders across AWS senior leadership.
- Built a large high-performing team of UX Designers, Researchers, Technologists, and Managers in 8 locations.
- Launched 70+ products across business groups, supporting 3 VPs and 5 GMs with ~$2.4B in attributable revenue and averaging growth of 28% YoY.
- Established a customer health program leveraged across AWS, tracking ease of use metrics, leading to
doubling the efficiency of our core funnels, and a 10-point CSAT improvement YoY to averaging >80%. - +330M daily cloud connected devices, 100B+ daily transactions, and +1 Petabyte of data per day.
- Partners include Philips, VW, Toyota, Mercedes Benz, GE Health, Verizon, Samsung, LG, Deutsche Telekom,
Bayer, NVIDIA, and Airbus, as well as industry startups like iRobot, Wyze, Rivian, and Peloton.
Amazon.com
UX LEAD FOR AMAZON RECOMMERCE SERVICES
From March 2014 to June 2018, I led the branding, user experience, user research and visual design for four Amazon global sub-brands, totaling +$800M GMS. As a key stakeholder in all product planning and development, my role is to lead the UX strategy, team management, resource planning and oversight of all design deliverables for all customer-facing efforts on desktop.Brands included Amazon Trade-In, Rentals, Warehouse Deals, and Liquidations, to reduce landfills waste of 30M in customer returns from +14% to 2.5%.
As the UX Lead, I am responsible for knowledge management, managing work queues, crafting and pitching design strategies, driving alignment around design and product decisions, development of other designers, and partnering with peers, stakeholders, and owners across Amazon.
- Trade-In increased revenue +50%, increased submission by over 300%, grew customer base over 60%, and improved retention 15%
- Rentals market share grew 160%, and average basket per customer size by over 70% Warehouse Deals processing facilities saved $2M per year from design improvements
- Filed a pending patent March 201
Stanford University
PROFESSORIAL APPOINTMENT TOOL
Stanford University needed a tool to simplify the process of professorial appointments. Traditionally, it required a tedious series of back-and-forth communications via printed forms, sticky notes and emails between administration staff and leadership to approve appointments.
The assignment was to create a seamless workflow via an online form. The solution not only created a simplified approval process, but also allowed users to collaborate on completing the needed information.
- Sitemap
- User flows
- Responsive Design Solutions
- Wireframes
- Usability Testing
- Website Design
AXESS PORTAL
The following project awarded by Stanford was to re-design the central extranet portal, used by all students, staff and faculty to support access to class enrollment and schedules, self-service payments, employee and student benefits services, campus communications, etc. Tool was designed to be responsive and able to support tablets, phones and computers.
Seattle University
REBRANDING THE HUMANITIES SCHOOL
Redesign, rebrand and rework of the Matteo Ricci College, the Humanities School for Seattle University. Working with Mother of Pearl, we conducted interviews with faculty and students to determine the best brand positioning for the college. Upon presenting a re-invisioned brand strategy, we then worked with the the College Dean and SU’s Marketing Department to execute a new website and brochure collateral.
View Sample Work from the project
The final deliverables included:
- Renaming
- Tagline
- Logo
- User Personas
- Heuristics Analysis
- Sitemap & Wireframes
- Photo Library
- Website Designs
- Brochure Designs
Washington State Employment Security Department
As Creative Director at Ramp Group, I was tasked to lead a complete re-architecture and redesign of the Employment Security Department‘s employment and economic information website which is set to go live in a few months. The site contains thousands of publications, reports and presentations which required a complete overhaul. The case study below describes how we accomplished this task by focusing on a persona-based, task oriented navigation structure. Usability testing showed a two-fold improvement on success rates and time to complete tasks. The ESD redesign also had won Best Government Site by eRepublic in 2012.
Deliverables I was directly involved in building included user research, content strategy, site mapping, wireframing, usability testing, interface design and heuristic analysis.
Sealaska
Sealaska is the largest Native American land corporation in Alaska, supporting the three local tribal groups of the area. Sealaska’s challenges, in many ways, are not unique- preserving a cultural significance to your heritage while looking to grow and be relevant. What they needed was a brand strategy to communicate their vision. Teaming with Doris Quan of Mother of Pearl, we introduced a brand and direction to re-imagine their vision as a central force for sustaining a vibrant tribal culture within their community.
Deliverables included:
- Heuristics Analysis
- Competitive Audit
- User Personas
- Brand and Content Strategy
- Photo Selection and Guidelines
CareOregon
BRANDING + WEB DESIGN
CareOregon is the largest Medicare and Medicaid provider in the state of Oregon. The redesign effort was to support a re-invisioning of the brand and the website. The process included user surveys, usability tests, creating user personas, brand exploration, editorial, photography selection, content mapping, wireframing, and design. You can view the video below to hear more about the various deliverables.
The design was targeting to improve the level of user engagement and efficiency in users reaching their intended content. The following stats were pulled for CareOregon’s new site comparing the month since the launch and the previous year’s numbers for the same time period (2/7/10 to 3/5/10 and 2/7/11 to 3/5/11):
- +34.88% improvement in new visits
- -34.44% reduction in bounce rate
- +34.18% improvement in time spent on the site
- +10.46% improvement on the number of pages viewed per user
- +38.36% improvement on visitors sourced by search engines
- +35.77% on new visitors
- .02%of users relied on search (65th most visited page was search results). Previous: 10.1% , the 9th most visited page)
Check out this SlideShare Presentation. You can hit the Play button to hear the voice over:
Inner Agency
THE SECRET SOURCE
I led this in-house design team to extend their capabilities and reach with a brand strategy devised to emote creativity. The “secret agent” motif reflected the light-hearted, casual ethos of the agency. This brand stance allowed them to extend their reach past the in-house model and into the competitive agency world with a fresh look and feel.
Wild Tangent
DYNAMIC EXCITEMENT
Wild Tangent, a casual game company looked to PPMG to create a dynamic, exciting, templatized homepage that could present different views based on the users profile. And the featured games that WildTangent wanted to promote.
We created a large featured game spot that extends beyond the frame of the page. We used highly saturated color and movements to represent the excitement of online gaming.
