Seattle University

REBRANDING THE HUMANITIES SCHOOL

Redesign, rebrand and rework of the Matteo Ricci College, the Humanities School for Seattle University. Working with Mother of Pearl, we conducted interviews with faculty and students to determine the best brand positioning for the college. Upon presenting a re-invisioned brand strategy, we then worked with the the College Dean and SU’s Marketing Department to execute a new website and brochure collateral.

icon-linkout View Sample Work from the project

The final deliverables included:

  • Renaming
  • Tagline
  • Logo
  • User Personas
  • Heuristics Analysis
  • Sitemap & Wireframes
  • Photo Library
  • Website Designs
  • Brochure Designs