Media
Indeed
DIRECTOR OF UX
- Led a team of designers, researchers and design technologists with 5 direct reports re-imagining Indeed’s Profile experience for its 250 million job seekers.
- Launched 55 experiments, leading to 6.5% growth in qualified user-base.
- Introduced processes and mechanisms to optimize individual skill sets, building product requirements,
review cycles, resulting in decreasing time to launch and improving overall deliverable quality. - Initiated, scoped and led a site-wide redesign, launched Q3 2019.
AWS
HEAD OF UX for AWS EMERGENT TECHNOLOGIES
I oversee the design and research studios for AWS’ Emergent Technologies portfolio, covering solutions in industries like Automotive, Aerospace, Health AI, Life Sciences & Connected Care, IoT Smart Home, etc. We leverage generative AI, AR/VR, Digital Twins, and other technologies.
I oversee teams responsible for all touchpoints of customer experiences including knowledge management, crafting and pitching product strategies, LLM-based solutions, driving alignment on product experience solutions, north-star visions, and customer engagement decisions with executives and stakeholders across AWS senior leadership.
- Built a large high-performing team of UX Designers, Researchers, Technologists, and Managers in 8 locations.
- Launched 70+ products across business groups, supporting 3 VPs and 5 GMs with ~$2.4B in attributable revenue and averaging growth of 28% YoY.
- Established a customer health program leveraged across AWS, tracking ease of use metrics, leading to
doubling the efficiency of our core funnels, and a 10-point CSAT improvement YoY to averaging >80%. - +330M daily cloud connected devices, 100B+ daily transactions, and +1 Petabyte of data per day.
- Partners include Philips, VW, Toyota, Mercedes Benz, GE Health, Verizon, Samsung, LG, Deutsche Telekom,
Bayer, NVIDIA, and Airbus, as well as industry startups like iRobot, Wyze, Rivian, and Peloton.
Stanford University
PROFESSORIAL APPOINTMENT TOOL
Stanford University needed a tool to simplify the process of professorial appointments. Traditionally, it required a tedious series of back-and-forth communications via printed forms, sticky notes and emails between administration staff and leadership to approve appointments.
The assignment was to create a seamless workflow via an online form. The solution not only created a simplified approval process, but also allowed users to collaborate on completing the needed information.
- Sitemap
- User flows
- Responsive Design Solutions
- Wireframes
- Usability Testing
- Website Design
AXESS PORTAL
The following project awarded by Stanford was to re-design the central extranet portal, used by all students, staff and faculty to support access to class enrollment and schedules, self-service payments, employee and student benefits services, campus communications, etc. Tool was designed to be responsive and able to support tablets, phones and computers.
Seattle University
REBRANDING THE HUMANITIES SCHOOL
Redesign, rebrand and rework of the Matteo Ricci College, the Humanities School for Seattle University. Working with Mother of Pearl, we conducted interviews with faculty and students to determine the best brand positioning for the college. Upon presenting a re-invisioned brand strategy, we then worked with the the College Dean and SU’s Marketing Department to execute a new website and brochure collateral.
View Sample Work from the project
The final deliverables included:
- Renaming
- Tagline
- Logo
- User Personas
- Heuristics Analysis
- Sitemap & Wireframes
- Photo Library
- Website Designs
- Brochure Designs
Washington State Employment Security Department
As Creative Director at Ramp Group, I was tasked to lead a complete re-architecture and redesign of the Employment Security Department‘s employment and economic information website which is set to go live in a few months. The site contains thousands of publications, reports and presentations which required a complete overhaul. The case study below describes how we accomplished this task by focusing on a persona-based, task oriented navigation structure. Usability testing showed a two-fold improvement on success rates and time to complete tasks. The ESD redesign also had won Best Government Site by eRepublic in 2012.
Deliverables I was directly involved in building included user research, content strategy, site mapping, wireframing, usability testing, interface design and heuristic analysis.
CareOregon
BRANDING + WEB DESIGN
CareOregon is the largest Medicare and Medicaid provider in the state of Oregon. The redesign effort was to support a re-invisioning of the brand and the website. The process included user surveys, usability tests, creating user personas, brand exploration, editorial, photography selection, content mapping, wireframing, and design. You can view the video below to hear more about the various deliverables.
The design was targeting to improve the level of user engagement and efficiency in users reaching their intended content. The following stats were pulled for CareOregon’s new site comparing the month since the launch and the previous year’s numbers for the same time period (2/7/10 to 3/5/10 and 2/7/11 to 3/5/11):
- +34.88% improvement in new visits
- -34.44% reduction in bounce rate
- +34.18% improvement in time spent on the site
- +10.46% improvement on the number of pages viewed per user
- +38.36% improvement on visitors sourced by search engines
- +35.77% on new visitors
- .02%of users relied on search (65th most visited page was search results). Previous: 10.1% , the 9th most visited page)
Check out this SlideShare Presentation. You can hit the Play button to hear the voice over:
Inner Agency
THE SECRET SOURCE
I led this in-house design team to extend their capabilities and reach with a brand strategy devised to emote creativity. The “secret agent” motif reflected the light-hearted, casual ethos of the agency. This brand stance allowed them to extend their reach past the in-house model and into the competitive agency world with a fresh look and feel.
Wild Tangent
DYNAMIC EXCITEMENT
Wild Tangent, a casual game company looked to PPMG to create a dynamic, exciting, templatized homepage that could present different views based on the users profile. And the featured games that WildTangent wanted to promote.
We created a large featured game spot that extends beyond the frame of the page. We used highly saturated color and movements to represent the excitement of online gaming.
Trulia
SEO HITS THE MARK
Trulia is a real estate aggregate site that combines Google Maps with search results. The User Interface needed to be built so search engines like Yahoo! And Google could spider through the entire inventory of properties. This was so effective that Trulia became the #1 real estate Google Search result immediately after launch.
The Trulia mark was designed with extensibility in mind. It is used in the map interface, as a highlighted feature of the UI and as an integral part of the identity system.
Virgin
BRAND SIGNIFICANCE
AUDIENCE LOYALTY
As Creative Director for Virgin’s Travel Group from 2002 to 2004 in the UK, I was tasked to lead a team of web developers, writers and designers. Virgin Travelstore’s core audience is loyal to the Virgin brand and expects Virgin’s core values to be represented. All aspects of Virgin Travelstore were overhauled to emphasize value, ease-of-use, and edginess. Virgin Travelstore tripled its monthly sales by increasing the opportunities for cross-selling and reducing the steps required to purchase.
Many advanced features were built into the various interfaces of Virgin Travelstore’s sections. All functionality, production, design, and production decisions were based on business needs. The Flights section functionality and layout were designed to streamline the searching and selecting process. The Holidays section was designed to provide resort information to support the user’s sale decision.
Virgin Travelstore’s sales increased three-fold and went from 10th in the UK to 5th top online travel site.
