Sealaska is the largest Native American land corporation in Alaska, supporting the three local tribal groups of the area. Sealaska’s challenges, in many ways, are not unique- preserving a cultural significance to your heritage while looking to grow and be relevant. What they needed was a brand strategy to communicate their vision. Teaming with Doris Quan of Mother of Pearl, we introduced a brand and direction to re-imagine their vision as a central force for sustaining a vibrant tribal culture within their community.
- Heuristics Analysis
- Competitive Audit
- User Personas
- Brand and Content Strategy
- Photo Selection and Guidelines