BRAND SIGNIFICANCE BUILT FOR SPEED
Flutter.com’s move to support a Chinese version required working with a series of focus groups and translators to effectively communicate the concept of person-to-person betting to a foreign audience.
The new design dramatically increased market share from 8% to over 30% in less than three months. The original version was a tedious interface, requiring the user to step through six separate pages to complete a bet. The new interface limited the steps to three on a single screen. Another key change was to provide a separate view for novice and experienced users.